In my time working in a digital marketing agency, I've seen things change at high speed, but ironically one thing is tough and doesn't want to change: the inconsistency and lightness with which agencies are briefed. Like this sentence dropped point blank as a brief “we want to be visible on social UAE Mobile Number Database networks, how much does it cost? ». This is a caricature, of course there are experienced marketing teams who write remarkable briefs
A good brief is the guarantee of a successful campaign, it does not leave room for approximation or filling in the blanks by the agency, which in any case will not know your sector better than you do. Your digital marketing agency is supposed to bring you the media
UAE Mobile Number Database buying expertise that we don't have, not do all the work for you! Your objective when developing the brief is to be specific about what you want to achieve as an objective as well as the problem to be solved. It clearly defines your expectations
A good brief should include these key elements:
Be absolutely specific about what you want
Increase sales? Put that in brief. Clearly state the level of additional sales you want and how you will measure it – for example, is it a percentage increase? A turnover? net profit? Is this something an agency UAE Mobile Number Database can actually influence? Give the agency all the elements to understand how success will be judged and they will start thinking about the problem properly. It will also give you a good starting point when shortlisting your agency.
If you just want to increase awareness of your business, say so. Clearly explain why it's important - perhaps because you think it will increase sales. If so, go beyond explaining, if it's for another reason, explain clearly what it is, and you'll get a better answer. There are also other equally valid goals (behavioral change, branding, lead generation, political reasons, etc.), but make sure they are aligned with your business objectives and that they are clearly communicated.
